Applying behavioural and cultural insights to health-related policies, services and communication: case examples

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World Health Organization. Regional Office for Europe

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iv, 34 p.
This inspiration booklet presents case examples which together illustrate the range and diversity of applications of behavioural and cultural insights to improve health- related policies, services and communication processes. Most of the examples have been evaluated and proven to have a positive impact on health and well-being.

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